AI adoption benchmarking

Benchmark how your whole company uses AI

Cognita turns your Claude telemetry into benchmarked insight on AI adoption, cost and impact - across engineering, recruiting, marketing, support and beyond. Know exactly where you stand against companies like yours.

$113
AI spend / person / mo
-12% vs industry
2.4M
tokens / person / mo
+34% vs industry
18
prompts / person / day
+27% vs industry
68%
of company active
+22% vs industry
AI adoption over time
People active each week, and total spend
W1W2W3W4W5W6W7W8
Token usage per person
Every person, sorted low to high, vs benchmark
0K226K453K679K905KIndustry benchmark · 150K68Kp25122Kp50281Kp75380Kp90856Kp9955 people, sorted low → high usage
How your team scores
Percentile vs the industry benchmark
Token usage78th percentile
78
Prompt frequency64th percentile
64
Active hours71th percentile
71
Skill count89th percentile
89
Which teams use AI
Share of usage by function
Engineering42%
Recruiting21%
Marketing16%
Support12%
Other9%
Top AI users this month
Your power users - and who to learn from
#PersonTokens / mo
1
Priya N.Engineering
4.1M
2
Marcus T.Recruiting
3.4M
3
Dana L.Marketing
2.9M
4
Sam O.Engineering
2.6M
5
Alex R.Support
2.2M
Sample dashboard · illustrative data
Works with Claude Code & Claude Cowork · built on the OpenTelemetry standard · your data stays yours
2.5M
lines of code shipped with AI
41%
faster adoption when measured
$1000s
in model spend, made visible
100%
of your Claude usage, one view

AI is changing how every team works. Most leaders are flying blind.

Who has adopted AI deeply, who is barely using it, what it costs and where it creates real impact. The answers are in your telemetry - Cognita brings them into one clear picture, and the trend line only goes up once you can see it.

Weekly AI adoptionpeople active · spend
W1W2W3W4W5W6W7W8
Sample data
For every team

Not just engineering

Anyone using Claude Code or Claude Cowork shows up in Cognita - so you can see AI adoption across the whole company, function by function.

Recruiting

See how your talent team uses AI to screen, write outreach and summarise interviews - and how that compares to other recruiting teams.

Marketing

Track AI use across content, campaigns and research, and the cost behind it.

Customer support

Understand how support uses AI to draft replies and resolve tickets faster.

Engineering

The deep view you'd expect: cost, models, productivity, tools and skills.

Operations

Spot where ops and analysts lean on AI for reporting, data and process work.

Anyone on Claude

If they use Claude Code or Cowork, they're measured - one picture, every function.

Benchmarks

See where you stand against your industry

We benchmark your AI usage against similar companies - so “are we using AI well?” becomes a number, not a gut feel.

Token usage per person vs industryBenchmark: SaaS · 50-200
Industry medianYou · 78thLower usagePower users

Your team is in the 78th percentile for token usage - ahead of most similar companies, with clear room in the tail.

Sample data

Your AI fluency scorecard

Four dimensions, each benchmarked against companies like yours. See exactly where you lead and where to push.

vs benchmark
Token usage78th percentile
78
Prompt frequency64th percentile
64
Active hours71th percentile
71
Skill count89th percentile
89
Sample data
How it works

One connection. A live picture of AI across every team.

01

Sign up free

Create your workspace and get a private OpenTelemetry endpoint and token in seconds.

02

Point & collect

Add one line of config to Claude Code. Telemetry flows to Cognita - no agents, no code changes.

03

See everything

Cost, models, productivity, adoption and team rhythm - in one live, shareable dashboard.

Insights

The questions every leader is asking about AI

Answered with your data, not guesswork.

Cost & models

Spend by model, team and person. Catch frontier-model usage where a cheaper one would do.

Adoption curves

Who has adopted AI deeply, who's dabbling, and how that's trending week over week.

Output & activity

Active hours, sessions and work produced - per workday, holiday-adjusted, honestly measured.

Function benchmarks

Compare each team to others in your company - and to similar companies in your industry.

Tools & skills

Which tools, skills and workflows each team leans on - and where the best ones already live.

Per-person profiles

Click into anyone for a full breakdown: models, cost, daily medians and trends over time.

Privacy by design

Insight without exposure

Cognita is built so your people’s data is protected by architecture, not just policy. We measure how AI is used - never what your teams actually write.

Prompts are never stored

We collect usage metadata - counts, models, timing, cost. The content of prompts and outputs is redacted before it ever leaves the device.

Emails are hashed at ingest

Identities are pseudonymised the moment data arrives. Our analytics store only ever holds one-way hashes, never a plaintext email.

Secrets stripped, centrally

Command lines, file paths and tool inputs are stripped at the collector before anything is stored - so credentials and PII can't leak into the data.

Erasure is instant

A GDPR erasure request is a single deletion. Remove one identity record and millions of events become permanently anonymous - no trawling required.

Your data stays yours

Every company is fully isolated. We never mix your data with anyone else's, and you can export or delete it at any time.

Benchmarks run on anonymised data

Cross-company comparisons use only aggregated, k-anonymous cohorts - you see how you compare without anyone's identity being exposed.

One rule underpins all of it: raw prompt text and plaintext emails never enter our analytics lake. Redaction and hashing happen at the point of collection.

Coming soon

From insight to improvement: AI coaching

Cognita will turn your data into personalised coaching - showing each engineer the few habits that make them dramatically more effective with AI, and helping leaders spread the best practices already in their org.

Start free and be first in line
Pricing

Free to start today

No credit card. Get your workspace and start seeing insight in minutes.

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Everything you need to understand AI adoption.

  • Your private OTel endpoint
  • Full adoption, cost & model dashboards
  • Benchmarks vs your industry
  • Team scorecards & leaderboards
  • Works with Claude Code & Cowork
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See how your org uses AI - and how you stack up

Free to start. Five minutes to your first benchmark.

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